All stories by Viveat Susan Pinto
Consumer goods makers see little gain from the new govt
Rediff.com19 May 2014Growth in cities has lagged villages as consumers troubled by persistently high inflation have cut spending in the past two years.
We may be hit if rural consumption slows down: Marico MD
Rediff.com12 May 2014As far as Saffola is concerned, oil and oats have been successful segments.
Consumer durable firms fine-tune strategies to beat competition
Rediff.com11 May 2014Indian consumer durable market faces competition from Korean dealers.
Beverage, ice-cream makers smile as heat wave rises
Rediff.com5 May 2014The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May
Amid slump, FMCG companies pamper the price-conscious
Rediff.com4 May 2014Improve speed of delivery, introduce smaller packs, create greater value
Amul readies premium ice cream to take on HUL's Magnum
Rediff.com28 Apr 2014The move to launch two new premium products back-to-back is significant since it marks the first attempt by Amul to trade up its portfolio.
Find out which brands are rushing for tie-ups with IPL
Rediff.com8 Apr 2014Big brands are keen to tie up with IPL for advertising purposes.
Amid exits, Mattel seeks to calm nerves
Rediff.com7 Apr 2014Peter Broegger, senior vice-president (Asia-Pacific), Mattel East Asia, will visit India this month in an attempt to restore confidence among stakeholders, rattled by a spate of departures by senior executives.
Tatas get cracking on their global branding exercise
Rediff.com7 Apr 2014The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.
New Marico MD will have to drive growth: Harsh Mariwala
Rediff.com26 Mar 2014Harsh Mariwala, outgoing MD of Marico has high hopes from Saugata Gupta.
Goldman Sachs to power ex-Godrej boss' F&B venture
Rediff.com20 Feb 2014The 58-year-old go-to man at the consumer goods maker will helm Global Beverages & Foods that will launch confectioneries, juices and snacks in six-nine months.
The neta seeks your Like before your vote!
Rediff.com15 Jan 2014Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
Leo Burnett gets future-ready
Rediff.com19 Dec 2013The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.
Britannia gets down to basics
Rediff.com12 Dec 2013Company to focus on manufacturing & distribution.
Ad world goes slow on hiring
Rediff.com19 Nov 2013This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.
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